Amazon Launches Polish Website, Expanding E-commerce Presence

Warsaw, March 2, 2021

Online retailer Amazon today launched its new Polish website, Amazon.pl, offering customers across Poland access to over 100 million products.

The move marks Amazon's entry into the fast-growing Polish e-commerce market, where online sales have been surging in recent years. According to a report by Gemius, the Polish e-commerce market is expected to grow by 10% in 2021, reaching a value of over 100 billion Polish złoty (approximately $26 billion).

"We are excited to bring Amazon.pl to Poland and offer our customers a wide selection of products at competitive prices," said Doug Gurr, Amazon's Senior Vice President of International Consumer.

Amazon's Polish website will feature a dedicated "Super page" that will allow customers to easily reorder their favorite products and discover new items. Customers will also be able to access Amazon's Prime membership program, which offers free shipping on eligible orders, access to exclusive deals, and other benefits.

"We believe that Amazon.pl will be a valuable resource for Polish consumers, offering them a convenient and affordable way to shop online," said Gurr.